Metadata appears in the search results, and allows users to discover what’s on your webpage before they click on it. Here are just a few of the most important things you can do when designing an optimized website: Metadataīeyond your actual content, page titles and descriptions – known as metadata – are the easiest way of telling Google what your site’s all about. Your site may not look any different, but making tweaks to content, images, and responsiveness can have a huge effect on how highly it ranks in a search engine’s results. It may look the same, but you now stand a far better chance of winning the race! When you make tweaks to the engine, replace the tyres, or lighten the chassis, what you’re doing is optimizing your car. You can have the fanciest looking car, but it’s what’s under the hood that’s going to make a difference. If you own a racing car, the aim is to win a race. Search Engine Optimization (SEO, for short) is when you make changes to your website in order to increase the quality or quantity of people landing on your pages. It’s good practice to lay out your content with this in mind, so as many people as possible see the important stuff.

It’s the first thing people are drawn to when landing on the site. This is why navigation bars on websites are nearly always displayed across the top of the page.

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